The question ‘Why’ begets you to dig deeper and re-evaluate your reasons behind a purchase – is it a need or a mere want?
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Food and Psychology: Shopping when Hungry.
Hunger goes beyond the desire to feed. It alters perception and influences decision-making. As such, the mind can easily convert ‘I want food’ to a mere ‘I want’, prompting you to buy things you may or may not need.
The Prudent Drift 